Sky has grown quickly, and in the last few years, we developed new channels, products, internal departments and B2B areas. Whilst we broadened our business, we didn’t always have the time to make sure everything aligned. 

The Idea

Freeing Sky - A design system that creates a clear and consistent relationship between sub and master brands and shifts the balance, and the attribution, to Sky. All we do always looks and feels like it comes from one Sky. We updated all our primary channel, product, B2B and internal logos across all European territories.


ECD: Ceri Sampson CD: Alex Haley, Design: Mark Jones, Sam Harvey, Harry Ward, Production: Sophie Brooks, Liz Arnott, Simon Downie, Clare Gribben, Teresa Ascencao,

Using Format