Sky Comedy is the latest addition to Sky's content portfolio dedicated to quality U.S. comedies. It’s the only place to enjoy Saturday Night Live and The Tonight Show with Jimmy Fallon direct from the U.S. And not forgetting the biggest shows from HBO, Showtime and NBCU including The Righteous Gemstones and Curb Your Enthusiasm.

Sky Comedy isn’t slapstick humour, it’s a little bit dangerous. It makes light of the dark and isn’t afraid to challenge the status quo. It’s sharp, quick witted and fresh; the perfect place to lighten your mood. The attitude and neon bright lights of Soho were our inspiration to create a distinct brand palette and tone.

Channel Idents

We take our viewers to East and West coast America in the channel idents and reveal our buzzing neon logo embedded and illuminating its natural surroundings. The suite of idents feature a New York hot dog stand, late night diner, Santa Monica pier fairground and a Los Angeles theatre. In collaboration with Director Noah Harris & Framestore.

Launch Campaign


CD: Alex Haley, Design Director: Mark Jones, Design: Huss Rashid, VFX CD: Justin Bates, Animation: Julian Samos, Senior Producer: Liz Arnott, Producer: Dani Sierra, Senior Account Director: Sara Burton

Ident Director: Noah Harris, DOP: Rob Webster, VFX: Framestore, Colourist: Duncan Russell @ MPC, Shoot Producers: Dawn Hoffman & Giles Skillicorn 

Using Format