Sky Living changed to Sky Witness – the new home of all your favourite U.S. dramas. Sky Witness invites you into an extraordinary and exciting place. A world where you can feel the pressure of the emergency room, hear a confession in the courtroom and find the truth at the crime scene.
Best Identity - Promax UK Gold 2018
Concept: You Are The Witness
The identity uses our 'witness letterbox' to make the viewer feel part of the drama, sometimes a voyeur and sometimes within the action.
We created first person idents, inviting the viewer to be part of a police chase, witness a medical emergency, enter the attorney's office and go under the tape with forensics.
CD: Alex Haley, Brand Lead: Mark Jones, Motion Design: Savio Palmerston, Promo Lead: Max Pickwoad, Producer: Paul Coward, Production Manager: Liz Timms, Senior Account Director: Sara Burton
Ident Director: Jim Weedon, DOP: James Mather